Serve Customers 24 Hours a Day!

Do you want to start or grow your e-commerce business? Do you want to reach new customers or increase your existing customer base? If so, we can help. With more than 16 years of experience in e-commerce development we can help you find the right strategy, the right platform and get to work quickly.

"Today's customers shop when it's convenient for them using their preferred devices - desktops, tablets or smartphones, and they expect your website to be readily available and easy to use."

-- Bruce Sutton, President Pinnacle Design

Doing the right things: let us help you get started with e-commerce
You have great products at a great price, so they should fly off your virtual shelf, right?

Unfortunately, there's more to e-commerce success; starting with how you drive visitors to your site, to converting them into customers, to managing your online store and fulfilling orders. Draw on our extensive experience in a broad range of industries and niches to help avoid costly mistakes, and to find out what you need to consider, and how to tackle your challenges.

Doing things right: find the perfect foundation for your online business
Our range of e-commerce platforms offer the right combination of ease-of-use and features at a price you can afford.

We support a hand-picked selection of platforms that really shine in different settings, and we'll help you find the right fit.

E-commerce Benefits You'll love

With our e-commerce solutions, your customers will enjoy a safe, convenient and time saving online shopping experience. They'll also appreciate a site that makes it easy to browse, search and purchase. In return, you'll benefit from:

  • Increased sales
  • Repeat customers
  • A larger average order value

It's Easy to Manage your Online Store

Fully-featured and easy-to-use site administration tools are key aspects of successful e-commerce systems. From managing product variants, to inventory and orders, our e-commerce solutions offer everything you need to successfully manage your online store and stay ahead of your competitors.

Category and Product Management

Our flexible and intuitive e-commerce solutions offer easy management of your products including:

  • Unlimited categories and products so you can offer a wide selection to your customers
  • Comprehensive product details, options, attributes, specifications with multiple, and zoom-able, images to encourage sales
  • Related products, product bundles, cross-sell and up-sell features to increase average order value
  • Product comparisons and reviews to help customer decision making

Inventory and Order Management

Our inventory and order management features offer:

  • Comprehensive inventory management so you'll always have stock ready to sell
  • Automatic invoice and packing slip generation to save time
  • Order editing capability that lets you create, or easily add to, customer orders
  • Order searching, filtering and sorting so you can answer customer questions quickly

Promotions & Loyalty Programs

Manage your promotions and loyalty programs to increase your average order value with:

  • Exclusive online discounts, volume discounts or targeted promotions to specific customer groups
  • Free shipping, or “Buy One, Get One" specials
  • Coupons and gift cards
  • Related products, or “Customers also bought..." suggestions


Make it easy for your customers to buy from you and pay the way they want. In addition to credit card payments, our solutions support payments with cash, cheques, money transfers and purchase orders. We support all leading payment gateways including Paypal, Moneris, Beanstream, TD Merchant Services, Chase Paymentech, Stripe among many others.


Sell locally, nationally or internationally and collect the necessary taxes with flexible tax rules.


Connect to all major shipping carriers like Canada Post, United States Postal Service, Fedex, and UPS to offer customers real-time shipping quotes or use simple table rate shipping logic. Allow customers to select from multiple shipping options to meet their specific needs. You can also automatically add a handling fee to cover your packaging and handling costs.

Marketing and Reporting

We make it easy for customers to find you with advanced search engine optimization, pay-per-click advertising, social media marketing or e-mail campaigns. You can monitor your campaign profitability and wisely spend your marketing dollars on approaches that offer the highest payback.

E-Commerce Platform Options

If you are new to e-commerce or looking for an economical platform, we support two popular hosted solutions – Shopify and Big Commerce. Both come with a wide range of features that are customizable to best suit your needs. Contact us to find out which solution is right for you!

Logo Shopify

Logo Big Commerce

Ranging from new ventures to multi-national organizations, Pinnacle has provided custom e-commerce solutions to more than one hundred companies across Canada. We support three of the most popular platforms available: osCommerce, Magento, and PrestaShop. Fully customizable, and with features to meet nearly any need at no extra charge, custom solutions are ideal for clients looking for an e-commerce platform that will grow and develop with their company.

Logo Prestashop

Logo Magento

Logo OSCommerce

These solutions are add-ons to content management systems. Economical, and easy to use, e-commerce solutions using WordPress, Drupal, or Joomla are a smart choice for businesses looking to make frequent updates to their sites.

Logo Wordpress

Logo Joomla

Logo Drupal

Let’s Build Your Online Store!

We'd love to hear more about your e-commerce project! Call us at 416-421-2689 or fill in the form below.