Mobile Friendliness: A New Google Ranking Factor

Google announced last week that starting April 21, 2015, they will be expanding their use of mobile-friendliness as a ranking signal. This announcement did not come as a surprise, as Google has been experimenting with mobile-friendly factors, and have recently been pushing mobile-friendly labels in search results.

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Shopify vs. BigCommerce – A Comparison of Hosted Services

Online shopping and e-commerce background

If you’re looking for a hosted e-commerce solution, the choice of Shopify vs. BigCommerce can be daunting. Both are excellent platforms and each has its pros and cons. You certainly don’t want to start developing on one of these platforms only to find it is unable support one of your requirements. That’s where we come in. With experience in both Shopify and BigCommerce, we can help find the solution that works best for you.

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Paid Search Spending is on the Rise

Covario, an independent search, social, and content marketing agency, published their Global Paid Search Spend Analysis for Q3 2014, and the results show that paid search advertising is still on the rise!

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Mobile devices- tablets and smartphones.


Google Panda – A New Update

Panda

Google just published a post about their latest Panda update. This update, which started earlier this week and will continue rolling out into late next week, is designed to penalize poor or “thin” online content.

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Google Introduces Structured Snippets

Google has recently introduced “Structured Snippets” – a new feature found in organic web search that extracts relevant data from pages, and provides searchers with useful and interesting information in a structured way.

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The End of Google Authorship

After nearly 3 years of low adoption rates, and the recent removal of author photos, Google has announced that they have completely done away with Authorship.

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Google Now Factors Website Security into Search Results – Here’s what you Need to Know.

On August 6, 2014, Zineb Ait Bahajji and Gary Illyes announced in the Google Webmaster Central Blog that HTTPS (Hypertext Transport Protocol Secure) is now a ranking factor in Google search results.   For now, it’s not a major influence – high quality content is still suspected to be the most important factor in search engine ranking – but security is predicted to gain importance in ranking as time goes on.

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Facebook is Beginning to Look Like an Ad Network

Facebook is changing the way they target their ads. Previously, their ads had been targeted based on what Facebook users “liked” on Facebook; so if you liked a furniture company, you would without a doubt see ads for couches, tables, and dining chairs. While this technique was somewhat targeted, the chances were that people “liked” certain brands because they actually liked those brands, not just because they liked furniture in general.

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